The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Topic “English”

2009 -- Looking back
Submitted by Katja on Wed, 12/23/2009 - 01:28

Wow, what a year! Here are the facts about the year at COPYGOLD.

It's really been an exciting year here at COPYGOLD. And as "to blog" means "to not forget," here's what happened in 2009:

Hot tomorrow: Beauty Trends 2010
Submitted by Katja on Wed, 09/23/2009 - 00:17

What women are looking forward to putting into their shopping bags -- and on their faces.

To make sure you get great, research-backed insight on the beauty trends that are going to dominate the market next year, I spoke to Taya Tomasello, director for Beauty Innovation at leading market research company Mintel. Read my interpretations here:

Hot tomorrow (1): Memory Lane, revisited

Ultra Prestige Beauty on the up?
Submitted by Katja on Tue, 09/22/2009 - 13:05

After La Prairie's $1,000 face cream, Cle de Peau follows with own version.

A couple of years ago, La Prairie went ahead and stirred the ultra rare precious metal platinum into its anti-aging potion called Cellular Cream Platinum Rare, thus creating the then most expensive face cream on earth.

Stream of consciousness about Anna Sui
Submitted by Katja on Wed, 09/16/2009 - 23:25

Anna Sui shows her spring line at the tents.

"British school uniform, marching band. 70s, great  prints. PURPLE PURPLE, cardigans, some belted. A-line dresses, black & white. grey. SHINY SILKY. pinstripes., 7/8 length pants. Shorts suits. SHINY SHINY. British schoolboy uniform. Jackets with great detailing, sequines, colors. Cardis EVERYWHERE. 1930s paperboy suits in chic materials. androgynous and girly. patterm clash. orange. BRIGHT. going all out on GOLD. belted dresses. BRIGHT BRIGHT & subdued colors. shiny vs.

Advice: Look to beauty retailers
Submitted by Katja on Tue, 09/15/2009 - 20:26

HBA panel recommends to consider retailers' needs when creating new products.

"I really recommend putting on your retailers' hat when you create new beauty products." advises Leslie Faust, CEO of oral beauty brand Go Smile at one of today's panels at beauty conference HBA. "Don't just add a new product for the sake of adding something, think about the sales staff (at your retailer) and what you can give them to make their customers happy."

Trendwatch: Beauty Foods & Inside Out Beauty
Submitted by Katja on Tue, 09/15/2009 - 18:50

Eat and drink your way to perfect skin and shiny hair.

They are called beauty food or inside out beauty products. And they are going to be huge.

COPYGOLD launch release
Submitted by Katja on Mon, 09/14/2009 - 16:16

It's making the newswires hum. COPYGOLD launched!

The launch release is out. Read it here.

Mandy Coon @ New York Fashion Week
Submitted by Katja on Mon, 09/14/2009 - 01:50

Fashion for parties and afterparties.

It's no suprise that one part of Mandy Coon's first collection conjures up images of warehouse raves in the mid 90s. At night, the New York designer (wo)mans the turntables as one part of DJ duo Two Mandy DJs.

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Countdown to New York Fashion Week
Submitted by Katja on Mon, 09/07/2009 - 21:13

Celebrating fashion and style from September 10 to 17.

Designers and fashion editors will decide what we'll be craving for the spring season in 2010. Fashion Week is just around the corner and from September 10 to 17 those tents at Bryant Park will see many a pretty garment.

I will attend the Anna Sui show. Expecting (and hoping for) bright colors, interesting shapes and a celebrity or two in the audience.

Check back in to read my review after next Wednesday (September 16).

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