Get the COPYGOLD FeedDer COPYGOLD-Clip
Was ich für Sie tun kann, in 30 Sekunden. (Auf Englisch.)
The COPYGOLD blog
Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.
Topic “English”
Expert Article: Social Media & Beauty
The September issue of GCI, the leading industry magazine for the global beauty industry, just published an expert article I co-wrote with Ron Robinson of BeautyStat.
Titled Learning Social Media's Lessons it deals with the following topics:
Branding Lessons from Brands I Love #3
For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.
Today's brand: YES TO, Inc
Branding Lessons from Brands I Love #2
For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.
Beauty goes social media -- but how?
Whenever someone mentions the possibilities of digital and social media for the beauty industry, faces light up. But soon enough, smiles give way to furrowed brows and questions: How to get a handle on it? How to monetize it smartly? How to do it right?
Branding Lessons from Brands I Love
Today, I'm excited to share the first edition of "Branding Lessons From the Brands I Love" with you.
For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.
In the hope that my curiosity yields findings that may inspire you and your work, I'm sharing the answers with you.
Women rule the World ... Wide Web
“A recent blog post tracker revealed that there are 126 million blogs on the Internet today and 84 percent of social networking sites are dominated by female members — a lot of opportunity to engage.” Virginia C. Drosos, president of global beauty of P&G Beauty & Grooming
Mindy Grossman at CEW
"Who was number 1? Oprah?" asked Mindy Grossman's daughter when she heard that her mother was voted one of the world's 100 most powerful women by Forbes Magazine.
SOCCX's 1st branded magazine published
Just received a bunch of branded magazines from German fashion retailer SOCCX in the mail.
They teamed up with me and I developed the voice and write the articles. Great fun and a great mixture of advertising, branding and editorial.
I hear the customers are snatching up the issues like there's no tomorrow -- and I look forward to working on the next one!
Men & Cosmetics
You shower like we do, you groom like we do, you use deodorant and fragrance like we do (well, you use a little more). But dear men, I do not understand why all your cleaning and grooming products have to look like they contain something inflammable or even explosive.
Would you really stop showering if your shower gel stopped resembling a container of heavy duty machine oil, fit for a Formula One race car?
I really wonder ...
