Der COPYGOLD-Clip
Was ich für Sie tun kann, in 30 Sekunden. (Auf Englisch.)
Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.
“A recent blog post tracker revealed that there are 126 million blogs on the Internet today and 84 percent of social networking sites are dominated by female members — a lot of opportunity to engage.” Virginia C. Drosos, president of global beauty of P&G Beauty & Grooming
"Who was number 1? Oprah?" asked Mindy Grossman's daughter when she heard that her mother was voted one of the world's 100 most powerful women by Forbes Magazine.
Just received a bunch of branded magazines from German fashion retailer SOCCX in the mail.
They teamed up with me and I developed the voice and write the articles. Great fun and a great mixture of advertising, branding and editorial.
I hear the customers are snatching up the issues like there's no tomorrow -- and I look forward to working on the next one!
You shower like we do, you groom like we do, you use deodorant and fragrance like we do (well, you use a little more). But dear men, I do not understand why all your cleaning and grooming products have to look like they contain something inflammable or even explosive.
Would you really stop showering if your shower gel stopped resembling a container of heavy duty machine oil, fit for a Formula One race car?
I really wonder ...
"I've never been listened to by so many women before." Fabrizio Freda, CEO at Estee Lauder since 2008, is a charming man. And one who knows how to steer a company to success even in challenging times.
You don't have to deal with dark circles under your eyes. Just cover them with a thick layer of dark paint!
Dear Bremenn Lab people. I think your ad agency snuck this idea in for a laugh. They didn't expect you to actually approve it.
(Found this in my on-board shopping guide. And it amused me nearly as much as the "Macadamia Nut Scrub" that Allure magazine recommended as the perfect Christmas gift in December. I still think the perfect tagline for that one is "For the gentlemen who really grooms everywhere")
Boy! Good luck getting into this exhibit. The MoMa staff seem to slap their "Tim Burton sold out for today" note on the signs every day.
Before you get all sad about getting turned away at the Tim Burton section you should just take the escalators up to the top floor and enjoy what is a pretty fantastic exhibition on the Bauhaus movement.
I loved the piece below. It's on MoMa's second floor with all the super-contemporary works from the last decade. -- As usual, the name of the artist has escaped me. But the image stayed with me and not just because I snapped a photo of it.
The birch trees' texture is made with clippings from books and articles and if you look closely you see faces where the leaves are. I love it!
Let's try not be someone who can't see the forest for the trees.