The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Topic “La Prairie”

Ultra Prestige Beauty on the up?
Submitted by Katja on Tue, 09/22/2009 - 13:05

After La Prairie's $1,000 face cream, Cle de Peau follows with own version.

A couple of years ago, La Prairie went ahead and stirred the ultra rare precious metal platinum into its anti-aging potion called Cellular Cream Platinum Rare, thus creating the then most expensive face cream on earth.

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