The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Topic “2010”

Hot tomorrow: Beauty Trends 2010

What women are looking forward to putting into their shopping bags -- and on their faces.

To make sure you get great, research-backed insight on the beauty trends that are going to dominate the market next year, I spoke to Taya Tomasello, director for Beauty Innovation at leading market research company Mintel. Read my interpretations here:

Hot tomorrow (1): Memory Lane, revisited

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