The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Men & Cosmetics

You shower like we do, you groom like we do, you use deodorant and fragrance like we do (well, you use a little more). But dear men, I do not understand why all your cleaning and grooming products have to look like they contain something inflammable or even explosive.

Would you really stop showering if your shower gel stopped resembling a container of heavy duty machine oil, fit for a Formula One race car?

I really wonder ...

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