To make sure you get great, research-backed insight on the beauty trends that are going to dominate the market next year, I spoke to Taya Tomasello, director for Beauty Innovation at leading market research company Mintel. Read my interpretations here:

Hot tomorrow (1): Memory Lane, revisited

The success of remakes of hit tv shows from the 1990s prove it: women in their 20s and early 30s are ready to re-visit the staples of their youth. Providing them with beauty products that conjure up memories of their --not so very distant -- youth is sure to win hearts, and market shares, next year. Beauty brands like Stila and Too faced even ventured further into childhood territory and launched a Barbie-themed eye shadow set (Stila) and a Smurfette set (Too faced). Take a look at the influential tv shows, movies, bands of the 1990s and let your inspiration flow.

Whether you think up entirely new concepts that touch on the nostalgia, young women feel for their youth today or invigorate "old" products, do consider jumping on the trend that MIntel coined "new vintage." -- Your consumers will appreciate it.

Hot tomorrow (2): Fight for your customers

It's hard out there for a ... woman. So she's looking to find someone who has her back and who does the fighting for her so she can feel a sense of safety and protection. If you communicate your beauty product's benefits in a way that makes her trust you to do the work for her, to defend her layer of protection, her skin, and to be a strong ally then you will have her business. So take a close look at your product names, your claims, and the copy of your product blurbs and leaflets. Can you can incorporate power words like "fight", "battle", and "combat" while remaining true to your product? If you can then Mintel advises you to do so.

This isn't the time to "minimize the appearance of lines" this is the time to "fight wrinkles."

Hot tomorrow (3): Move over "improvement", here's to "perfection"

From nano technology to biotech, situen to plant stemcells. Science is moving ahead in leaps and bounds and women expect to find the results in their beauty potions -- and injection fluids. They are waiting for cosmetics manufacturers to come out with the next big thing that'll take skin perfection to the next level without having to face the scalpel. Beauty products that are great surgery alternatives will fare well in 2010 -- and possibly far beyond so it's a great time to invest in science and partner up with campanies that provide the type of ingredeint that can really turn the clock backward.

Now that we know it's possible to repair what's damaged, smooth what's wrinkled and rejuvenate what was saggy, we really really want to get our hands on it. And we're prepared to pay the price.

Hot tomorrow (4): "Tested" is the new black

So what's really "natural"? What beauty product does really work? -- Your write buzz words and power words all over your product but most consumers know better than to blindly trust. They don't believe, they don't trust and they are, quite frankly, confused.

If you believe in the power and the quality of your product, have it tested. Your customers will thank you for it -- with purchases. Do clinial trials and consider having your product assessed by one of the many eco-certification institutes such as NaTrue and Ecocert. 35% of women actively seek out beauty products that have been clinically tested. And chances are the rest at least appreciates it. So it'll be worth your while to really prove to your customer that your product is the real deal.