The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Expert Article: Social Media & Beauty

The September issue of GCI, the leading industry magazine for the global beauty industry, just published an expert article I co-wrote with Ron Robinson of BeautyStat.

Titled Learning Social Media's Lessons it deals with the following topics:

  • Where we were in 2010 and where we are in 2011
  • What's working for Beauty Brands, with practical tips broken down by category:
  • Anti-Aging & Anti-Acne
  • Color Cosmetics & Nails
  • Hair
  • Fragrance

This is how GCI describes itself:

GCI magazine is the business information resource for marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for the strategies, trends, analyses and market data that translate into brand impact.

I feel honored to be featured in this industry magazine that I am an avid reader of myself and hope this article helps beauty brands everywhere to channel the powers of social media to build their brands, touch their audiences, and boost their sales.

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